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ftrack is now part of Backlight

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Hello all,

I'd like to share some exciting news with you all: ftrack is now part of Backlight, a new media technology company that has acquired ftrack alongside four other fast-growing media technology brands: Celtx, Iconik, Wildmoka, and Zype.

Read a message from our CEO and Founder, Fredrik Limsater, about this news.

You can find plenty of information in the blog above, but here's a few FAQs to answer any immediate questions you may have about our acquisition:

What is Backlight?
Backlight is a media technology company that provides award-winning products to enable excellence in video content ideation, production, post-production, publication, distribution, and analysis. Backed by leading growth equity investment firm PSG, Backlight has scaled its revenue, talent, and solutions rapidly with the acquisition of five fast-growing media technology brands: ftrack, Celtx, Iconik, Wildmoka, and Zype. You can learn more at backlight.co.

Who are the other companies in the Backlight family?
ftrack is accompanied by four other fast-growing media technology brands under the Backlight banner, which also received a strategic growth investment from PSG. Across Backlight’s business units, the primary customer base is composed of video-first organizations that are part of the media and entertainment ecosystem and are involved in everything from pre-production to live-production to digital management and distribution. Backlight also has video-intensive customers that are not part of traditional M&E.

  • Iconik is a cloud-native, SaaS media management solution that allows users to share files from any storage, collaborate on video, and enrich media with AI for high searchability—all with great ease and the ability to scale to serve solo creators or large global teams.
  • Celtx’s all-in-one solution for writing, planning, and managing media production is used by millions worldwide. Celtx provides pre-production planning software, including scriptwriting, storyboarding, shot-planning and budgeting, to in-house production teams, agencies, film schools and universities, game studios, and media & entertainment companies.
  • Wildmoka is a leading platform for the creation of live and near-live content in Sports, News and Entertainment. Its cloud-native Digital Media Factory aims to empower broadcasters and rights owners to produce and deliver content from any source, to any destination, in any format, at speed and at scale.
  • Zype provides infrastructure for digital video with a cloud-based platform to manage and distribute enterprise-grade video across the web, mobile, TV, and social media. Offering both developer-friendly tools such as customizable APIs as well as turnkey solutions for OTT apps and linear/FAST channels, Zype’s SaaS solutions enable video creators or distributors to quickly build, launch and manage superior video products at scale.

How will this impact ftrack Studio, ftrack Review, and cineSync?
Our Backlight acquisition will improve these products across the board. In the years to come, you will continue to work with the ftrack representatives you’ve built relationships with, your support experience will remain available and responsive, and your day-to-day experiences in ftrack Studio, ftrack Review, and cineSync will be as familiar as ever. ftrack will operate as an independent business unit of Backlight and Fredrik Limsater will remain CEO of ftrack. Our PSG investment and ftrack’s standing under the Backlight banner only mean that we now have more resources to work towards building the world’s best production tracking and media review ecosystems.

If you have any questions at all, please ask them below!


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